MGMT – Time To Pretend (2008)
Director – Ray Tintori
Genre – Indie pop rock/New wave
This video has a very colourful and psychedelic style. First of all it starts off with the band and other people on a beach around a fire, which they then start jumping and dancing around, when the music synthesisers kick in, – almost as if they are in a tribe. This does not relate to the lyrics at all. The song is about them talking about a fantasy rock star life; for example the lyrics say “Let's make some music, make some money, find some models for wives” and “You man the island and the cocaine and the elegant cars…this is our decision to live fast and die young” which are all stereotypical ideas of being a rockstar is all about.
The video has been said to be based on a 1970s film “The Holy Mountain” which is a very spiritual film which is represented very well through the music video.
When the drums come into the music at the beginning the drum player/singer of the band is shown playing the drums – which is multiplied by 30 so you see a lot of the same person playing the drums all overlapped with each other. The same man is then shown in the middle of the drummers singing to the lyrics. The video has also come out in 3D so this kind of scene would look really good 3D, as you can imagine the drummers popping out at you.
There are lots of close ups and mid shots of the band either singing, dancing on the beach or playing instruments. This portrays them as a serious band but also has a laid back fun environment, as they are shown to be bohemian and radical.
This video is concept based so is extremely random, and doesn’t relate to the lyrics at all. For example: There are animated backgrounds of, if I had to compare to something, looks like a glow lamp with the bubbles. There are animals like owls and butterflies flying around in front of the animated background. But a really random example would be when the band and other people are running through animated grass with bow and arrows firing at something – we don’t know what at this point. Where as further on in the video you find out that they are shooting at plants with mouths and teeth that are trying to eat MGMT! The singer/drummer of the band then shoots one of them at it explodes into lots of dolphins that pour across the screen – this would be really effective 3D. This example proves how unforeseen and ambiguous the video is.
The clothes they are wearing are again colourful and psychedelic – very hippie costumes. This portrays the vibe of the song as it does sound very “new wave” with lots of different toned synthesisers playing through out.
The video is great for a visual aid as it has lots of different things that you may not see the first time you watch it, but the third or forth time – it’s very novelty. It would get positive results from my focus audience as they all liked music videos to be visual aids.
Here is a link to the official video
Director – Ray Tintori
Genre – Indie pop rock/New wave
This video has a very colourful and psychedelic style. First of all it starts off with the band and other people on a beach around a fire, which they then start jumping and dancing around, when the music synthesisers kick in, – almost as if they are in a tribe. This does not relate to the lyrics at all. The song is about them talking about a fantasy rock star life; for example the lyrics say “Let's make some music, make some money, find some models for wives” and “You man the island and the cocaine and the elegant cars…this is our decision to live fast and die young” which are all stereotypical ideas of being a rockstar is all about.
The video has been said to be based on a 1970s film “The Holy Mountain” which is a very spiritual film which is represented very well through the music video.
When the drums come into the music at the beginning the drum player/singer of the band is shown playing the drums – which is multiplied by 30 so you see a lot of the same person playing the drums all overlapped with each other. The same man is then shown in the middle of the drummers singing to the lyrics. The video has also come out in 3D so this kind of scene would look really good 3D, as you can imagine the drummers popping out at you.
There are lots of close ups and mid shots of the band either singing, dancing on the beach or playing instruments. This portrays them as a serious band but also has a laid back fun environment, as they are shown to be bohemian and radical.
This video is concept based so is extremely random, and doesn’t relate to the lyrics at all. For example: There are animated backgrounds of, if I had to compare to something, looks like a glow lamp with the bubbles. There are animals like owls and butterflies flying around in front of the animated background. But a really random example would be when the band and other people are running through animated grass with bow and arrows firing at something – we don’t know what at this point. Where as further on in the video you find out that they are shooting at plants with mouths and teeth that are trying to eat MGMT! The singer/drummer of the band then shoots one of them at it explodes into lots of dolphins that pour across the screen – this would be really effective 3D. This example proves how unforeseen and ambiguous the video is.
The clothes they are wearing are again colourful and psychedelic – very hippie costumes. This portrays the vibe of the song as it does sound very “new wave” with lots of different toned synthesisers playing through out.
The video is great for a visual aid as it has lots of different things that you may not see the first time you watch it, but the third or forth time – it’s very novelty. It would get positive results from my focus audience as they all liked music videos to be visual aids.
Here is a link to the official video
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